Domain Homes is the same great company with the same great service building the same amazing new homes in Tampa Bay, but with a fresh new look. We believe that our new look is more closely aligned with who we are: authentic, aspirational, hospitable and more.
When we started building new homes in Tampa near MacDill Air Force Base a couple years ago, our marketing was striking and unique. We placed our signs and flags everywhere we could and even painted our dumpsters with the red and yellow color scheme. It definitely served us well. However, as we’ve grown in and with the South Tampa community, we felt like there was a disconnect between our true identity and our image. So we’ve changed everything, and the feedback has been overwhelmingly positive. The new look and feel of Domain Homes is more refined and fun at the same time. The timing was critical as we have recently launched our Pinellas County operations and are now building new homes in St. Pete, Seminole, Safety Harbor, and Pinellas Park as well.
There are few things more important to one’s quality of life as a home. Just as birds carefully weave their nests, we at Domain Homes build and deliver with the same attention to detail and fine craftsmanship as the House Sparrow depicted in our logo. You might be surprised to learn that research shows birds choose their nests with similar criteria as people do in selecting their houses – location, color, and size. Birds also use their homes to attract a mate and raise their young. The house sparrow we have affectionately named, “Bernie”, exemplifies all the qualities of our brand at Domain Homes.
We would love to hear what you think. Do you like the new look and colors better? Comment below or feel free to post on our Facebook wall.